Alison Diana Coaching

Helping you to be your best



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Helping you
to understand
your impact.

Increasing your self-awareness and understanding your impact on others.



About Alison Diana

Alison is an ICF accredited and post graduate qualified management and executive coach. Alison has a professional background in the Financial Services industry, working at director level. She brings this professionalism to her business.

She has a passion for working and connecting with people, helping individuals and businesses to grow and realise their potential. Alison has a warm, open manner and really enjoys engaging with people.

Alison’s coaching style is supportive but challenging, enthusiastic and encouraging, helping clients to raise their self-awareness and take responsibility to attain their goals. As a mother of two children she understands the demands and challenges of balancing work and family life.

About coaching

Coaching is a partnership. It can bring about the change you desire and makes you more cognisant of your behaviour and the impact it has on others. During this period of change your coach provides you with the support and challenge you need to succeed.
Coaching is client led, focusing on what you want to work on. It can relate to any number of issues, some examples being:

  • Developing and adapting your leadership style
  • Understanding your self-imposed limits and limiting beliefs
  • Improving relationships within or with your team
  • Improving prioritisation and decision making
  • Career progression
  • Career transitions
  • First 100 days in post
  • Improved gravitas/personal impact

It is a partnership of equals, where you will not be judged and you will be supported and challenged to bring about change. We help you to become the best version of yourself.

Our philosophy

We aim to open your eyes to things you were not previously aware of and help you to understand what is stopping you from achieving your goals and take action for change.

We help you to raise your self-awareness and understand the impact of your behaviour on others.
We will also support you to move outside of your comfort zone and challenge yourself. We believe your biggest growth can come from doing things that “scare you”.

We use a variety of tools, focusing on emotional intelligence assessment using the EQ-i model, personality profiling, positive psychology, and strengths.

Most importantly we listen to you and ask questions that will develop and challenge your thinking.

Our delivery methods are face to face; Skype/Zoom online platforms; and telephone. We believe everyone is capable of great things and we are here to help you realise your potential.

Qualifications and bodies I am a member of


I found the coaching sessions with you to be so valuable. Through your expert questioning, you enabled me to evaluate the issues facing me and have encouraged me to take positive steps to resolve them.


Head of MFL Beaumont School

Alison has provided coaching to me for the past year. I have always found our conversations insightful and supportive. She has a wealth of experience to drawn on which enhances the quality of our sessions. Alison’s key strength is her ability to guide our conversation so that I leave with solutions to tackle the specific task discussed


Head of Internal Audit, JP Finn & Co

Alison is a remarkably perceptive and intuitive coach. I wasn’t sure what to expect from the coaching sessions but Alison’s relaxed approach drew out thoughts and ideas that I hadn’t realised were influencing my leadership style.  I have been able to fine-tune my interactions with my team and we are definitely benefiting from improved communication and interpersonal relationships.


Assistant Principal, Thorpe St Andrew School Norwich